About Us

At Alira Melbourne, we’ve always believed in thoughtful design, quiet elegance, and the lasting beauty of true quality.
From the very beginning, our goal was to offer pieces that feel personal and intentional – carefully chosen and crafted to stand the test of time.

Today, we would like to share a deeply personal message with you.
After much reflection, we’ve made the difficult decision to close Alira Melbourne.

As many small businesses know, the retail landscape has changed dramatically.
Competing with fast-fashion giants and mass production has made it increasingly challenging for independent brands like ours to thrive.
This decision has not been an easy one, but we make it with peace and clarity.

There is also a very personal reason behind it.
Recently, we became grandparents – an indescribable joy.
This new chapter in our lives has brought a shift in priorities.
We wish to be more present, to spend time with our growing family, and to cherish the moments that truly matter.

To honour the end of this journey, we are holding a closing sale.
It’s our way of saying thank you – and giving every piece from our collection a beautiful new home.
Each item carries a part of our story – and perhaps soon, a part of yours too.

Though we are closing this chapter, we don’t see it as an ending.
Thanks to your incredible support, we were able to create something genuine and beautiful.
You – our community – have meant the world to us.

So let this not be a farewell, but a celebration of everything we’ve shared together.

With heartfelt gratitude,
Alira Melbourne